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3 Things Clickable Display Ads Have in Common

June 21, 2017

For companies seeking to build brand recognition, display ads offer an affordable way to reach your target audience. In 2016, companies spent an estimated $3 billion more on display ads than on search ads, according to a study by PowerTraffick. And another study by eMarketer suggests banner ad spend is…

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When You Sponsor Events, Remember to Think Outside the Booth

June 20, 2017

Choosing to sponsor live events can be an incredibly effective marketing tactic. It gives your brand a human face, closely associates you with the positivity of that event, and can even align your brand with important causes. The most common type of sponsorship that you might be used to seeing…

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Why Too Much Input Typically Leads to Marketing Creative Gone Bad

June 15, 2017

When many businesses get to the stage of developing their marketing creative, it’s common to start pulling in a variety of team members during the process so that they can get a mix of input and opinions. There are people on your leadership team, marketing team, and maybe even sales…

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Social Media and Radio: How to Take Advantage of this Perfect Pair

May 24, 2017

There’s a lot of focus these days on digital marketing—and for good reason. Digital marketing allows consumers to find the information they need from the convenience of their smartphone or computer, giving them access when and where they want it. Having marketing that is accessible this close to the point…

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Tips to Choose the Right Station and Frequency for Your Brand’s Radio Advertising

May 17, 2017

Radio advertising has a long and well-established history. After nearly a century, it remains one of the most effective ways to reach new customers for businesses of all shapes and sizes. However, it’s important to choose the right station and frequency for your radio advertising, and this is why we’ve…

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