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During COVID-19, many consumers are looking to brands, especially familiar brands, for comfort and assistance. Not only do they want the familiarity of engaging with the same brands they have always used, but they may also need support from their brands: from the steps you take to help keep them…
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Last year, Rainbow Fruit Power Smoothie spent three days shooting a digital ad that ultimately failed to impress. It featured the perfect cafe on a lazy Sunday morning. Millennials sat at tables enjoying their avocado toast and the company’s new power smoothie. They knew they had found the perfect formula.…
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Ideal radio advertising typically brings in an ROI of 12:1, which means that the profit gained from the ad is twelve times the amount of money invested to create it. Although radio advertising is generally very successful, some brands struggle to figure out how to measure the impact of their…
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In late 2009, Toyota suffered a PR nightmare when the 911 call from a panicked driver went viral. The driver claimed his accelerator pedal was stuck and his brakes wouldn’t respond. Moments later, the car crashed into another vehicle and careened off the road into a ravine, killing the driver…
Read MoreIn the age of online shopping and new brands emerging every week, brand loyalty is becoming more challenging to find. Yet, with the Coronavirus ravaging the economy, brand loyalty has never been so important.
Read MoreWhen done properly, cause marketing has a huge ROI, which can make it worth the investment if you know how to approach it.
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