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Marketing is crucial for any business. Today’s healthcare consumers expect digitally advanced and innovative healthcare experiences as in any other industry. Any medical practice or hospital looking to improve its bottom line and grow must adjust to the changing needs or risk falling behind.   In an ever-changing healthcare market,…

  Any business needs a steady influx of new customers to remain healthy. Of course, marketing plays a significant role in attracting new prospects. For instance, special promotions can attract customers and help familiarize them with your business. If they are sufficiently impressed, you will likely see them purchase from…

Radio as an advertising medium has gone through several evolutions throughout the years. In the early 1900’s it was one of the primary means of mass communication throughout the United States (and indeed, throughout the world). With the advent of television, radio stations adapted to the times. Similarly, since the…

Building a brand can be a tricky endeavor for a small business. Brand-building (aka “branding”) involves developing many different aspects of your company and often requires extensive research and allocating a significant amount of resources to succeed. In other words, it’s a long-term investment that can promote ongoing viability for…

  Holidays provide an opportunity for businesses to capitalize on the inevitable shopping fervor to end the year strongly. What you should consider, however, is that it isn’t just the last month of the year where you can gain an advantage. Many people start gift buying early, so you must…