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Advertising is both an art and a skill. If your first radio advertising campaign failed, it could be due to a number of reasons. Perhaps you didn’t select the right station or daypart to reach your target audience. Maybe your creative missed the mark, be it a matter of tone,…
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Technology is constantly evolving and advertising channels, best practices, and terms are changing to keep pace. Are you reconnecting with customers who browsed your website through retargeting? Is your website responsive, and do you have specific landing pages dedicated to driving conversions? Are you investing in marketing automation or making…
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As a business, having a company website is a must, but you probably already know that. It’s hard to stand out amidst the competition or contend with market forces like Amazon if you don’t. But simply having a website isn’t enough, even if you primarily use your site to generate…
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There’s no question about it: Video is taking over. It’s predicted that video will represent over 80% of all internet traffic by 2019, and over 85% of traffic in the U.S. Video can be a powerful tool for businesses across industries—to grow awareness and share brand stories, educate and explain,…
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For advertisers, long commercial breaks are a legitimate concern. A long break can mean that your radio commercial will get lost in the mix, wasting your investment in the strategy and creative behind your spot. At the same time, listeners expect to hear commercials when they tune in and even…
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For Chicago home improvement companies, connecting with homeowners and building trust in your brand is key. One perfect tool to do that is social media. Social opens the door to reach and interact with consumers in a way traditional marketing alone can’t match. In this post, we’ll share our top…
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