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Connecting with your audience means targeting the right customers. The more you understand your audience, the more you can tailor your message to resonate with them.  Digital marketing’s granular targeting capabilities make it increasingly effective for reaching local customers. It is a powerful entity for small businesses when partnered with…

Growing a successful business and maintaining that hard-earned success relies on reaching new audiences and customers. Eminent business leaders make business decisions that attract attention and set their companies apart from the competition. They accomplish this by taking calculated risks. The companies over time that have been most iconic and…

Marketing is crucial for any business. Today’s healthcare consumers expect digitally advanced and innovative healthcare experiences as in any other industry. Any medical practice or hospital looking to improve its bottom line and grow must adjust to the changing needs or risk falling behind.   In an ever-changing healthcare market,…

  Any business needs a steady influx of new customers to remain healthy. Of course, marketing plays a significant role in attracting new prospects. For instance, special promotions can attract customers and help familiarize them with your business. If they are sufficiently impressed, you will likely see them purchase from…

Radio as an advertising medium has gone through several evolutions throughout the years. In the early 1900’s it was one of the primary means of mass communication throughout the United States (and indeed, throughout the world). With the advent of television, radio stations adapted to the times. Similarly, since the…