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2020 has been a busy year, turning businesses upside down and testing them with the worst of the worst-case scenarios. The year brought about significant changes to how business is conducted. One of the biggest impacts was the major economic shock, with studies reporting that 43% of small businesses had…
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Before you start planning out your digital marketing tactics, you need to have a good grasp on your digital marketing strategies. You need to have a full understanding of your resources, your goals, and how your target market behaves. All that information allows you to create an effective marketing plan…
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When looking for a prospective marketing partner, you must do your due diligence. That means asking tough questions unapologetically to ensure you have the best fit for your needs. Today, we’ll discuss seven vital questions to ask any potential marketing partner. The answers will give you critical insight that will…
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This Valentine’s Day, spread the love by participating in the SHE Cards for Kids initiative. SHE 100.3 is partnering with the local community to send cards to the children at La Rabida Children’s Hospital. Want to get involved? You can spread a little love and cheer by creating handmade valentines…
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Chicagoland consumers respond to radio ads, but only when presented in particular ways. They value their local communities, are fiercely loyal, and want to spend their time and money supporting the surrounding businesses. Chicago listeners are serious about their city and their sports, so make sure you don’t represent the…
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While you may see slight variations in what the acronym stands for, everyone can agree that a SMART goal is one that establishes a clearly defined metric. The words for each letter may be slightly different among sources, but they converge to relay the same characteristics regardless of the version.…
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