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We’re well into Fall, which means it’s time to start your 2018 marketing planning. This may seem early but the truth is, no strategy should be done on the fly or at the last minute. For many businesses, the end of the year is predictably a busy period—with holidays and…
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Today’s automotive consumers can shop and compare options with a few taps on a screen. And since they’re spending more time researching online (specifically on their phones) than at the dealership, reaching them requires showing up in their searches, having brand awareness in your market, and standing out from a…
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Wondering if radio can be effective for your small business? The answer is yes, it can. It’s working every day for businesses like yours, making a huge impact by building brand awareness and attracting new customers. We’ve covered this topic before, but if you still need convincing, here are five more…
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There are many reasons why healthcare marketing is different than other industries, which makes calculating marketing ROI uniquely challenging. For one thing, an ad for a particular provider, facility, or treatment may not result in immediate action by a consumer. Many who are exposed to healthcare marketing may not need…
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Recently, we broke down five of the biggest reasons radio works for advertisers. Radio provides significant reach, an engaged audience, and proven ROI—however, achieving radio advertising success requires more than simply producing and placing a spot. Oftentimes, what can make or break your radio advertising success is the partner you…
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If there’s one entertainment medium that goes hand-in-hand with cars, it’s the radio. Radio spans generations, and through the evolution of digital technology, radio still persists as a powerful advertising tool. For automotive companies, radio advertising just makes sense. In addition to providing pervasive reach, radio can add a significant…
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