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Small Business Owners—Are You Reaching the Right Audience?

September 26, 2017

Identifying your target audience can be one of the most challenging parts of developing a marketing plan. It’s also one of the most important for small business owners. Only when you’ve zeroed in on your target market can you understand what problems you can solve for them, how they make…

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5 Fall Marketing Ideas for Chicago Restaurant Owners

September 21, 2017

For many people, fall is their favorite time of the year. The fall means back-to-school routines, the excitement of football, and pumpkin-spice everything. For some types of restaurants, fall might mark the beginning of a slow season. Even if you’ve planned for and expect times when business tends to drop…

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10 Digital Marketing Don’ts

September 19, 2017

If you’re not getting the results you want or expect from your digital marketing, it’s time to get down to the root of the problem and figure out what’s working, what needs to change, and why. We’ve talked about marketing mistakes previously on our blog. Now we’re honing in specifically…

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Successful Business Websites Have These 5 Things in Common

September 18, 2017

There’s a well-known saying that rings true for everyone, but marketers in particular: “You never get a second chance to make a first impression.” It’s a sentiment that also applies to your website. If a prospective customer visits your site and finds it confusing, misleading, unhelpful, or visually unattractive, there’s…

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What is Brand Awareness, Anyway? (Knowing Makes it Easier to Hit Your Goals)

September 15, 2017

It’s one of those terms you hear all the time: brand awareness. It seems pretty straightforward at first, but what are we really talking about when we say “awareness?” And how do you measure it or translate it into something meaningful you can act on with your marketing strategy? Brand…

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5 Reasons Radio Advertising Works

September 13, 2017

There are many reasons to love radio as a marketer. At a glance, radio reaches more than 235 million Americans every week in an uncluttered environment—meaning your message isn’t surrounded by others, and you can speak with the intimacy of the human voice to tell emotional, memorable stories. Still need convincing?…

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