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Identifying your target audience can be one of the most challenging parts of developing a marketing plan. It’s also one of the most important for small business owners. Only when you’ve zeroed in on your target market can you understand what problems you can solve for them, how they make…
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For many people, fall is their favorite time of the year. The fall means back-to-school routines, the excitement of football, and pumpkin-spice everything. For some types of restaurants, fall might mark the beginning of a slow season. Even if you’ve planned for and expect times when business tends to drop…
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If you’re not getting the results you want or expect from your digital marketing, it’s time to get down to the root of the problem and figure out what’s working, what needs to change, and why. We’ve talked about marketing mistakes previously on our blog. Now we’re honing in specifically…
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There’s a well-known saying that rings true for everyone, but marketers in particular: “You never get a second chance to make a first impression.” It’s a sentiment that also applies to your website. If a prospective customer visits your site and finds it confusing, misleading, unhelpful, or visually unattractive, there’s…
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It’s one of those terms you hear all the time: brand awareness. It seems pretty straightforward at first, but what are we really talking about when we say “awareness?” And how do you measure it or translate it into something meaningful you can act on with your marketing strategy? Brand…
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There are many reasons to love radio as a marketer. At a glance, radio reaches more than 235 million Americans every week in an uncluttered environment—meaning your message isn’t surrounded by others, and you can speak with the intimacy of the human voice to tell emotional, memorable stories. Still need convincing?…
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