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The return on investment (ROI) of radio advertising remains high. Radio ad ROI remains as high as $12 in sales per ad dollar with a successful campaign. Returns can be even higher when combined with digital advertising techniques, and one of the best examples of this is the partnership between…Read More
Nothing turns strangers into clientele for local businesses like radio. Many Chicago businesses would struggle without the visibility that radio ads give them. Approximately 92% of Americans over the age of 12, or more than 240 million people, listen to the radio each week.Read More
The Chicago Auto Show is the largest consumer automotive event in North America. This is the holy grail of targeted advertising for any business even obliquely associated with vehicles. Sponsors of a recent show included State Farm Insurance, Cooper Tires, Cars.com, and Turtle Wax. Advertisers included well-known automakers like Ford,…Read More
The amount that businesses spend on brand sponsorship continues to increase every year. Research from Statista found that global sponsorship spending increased from $62.7 billion in 2017 to $65.8 billion in 2018. As more companies invest in sponsorships, it’s important to consider how sponsorships can play into increasing brand awareness.…Read More
At one time, direct mail dominated the marketing landscape. Over the last several years, digital marketing has soared as the popularity of direct mail has dropped. Digital marketing not only offers a variety of options to reach the target audience, but it delivers tangible, measurable results in brand loyalty and…Read More