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Tips for Creating Your Marketing Toolkit

February 7, 2024
Tips for Creating Your Marketing Toolkit

A marketing toolkit can be an effective tool for organizing your efforts and increasing efficiency. While your toolkit’s nature and complexity will depend on your business, having one on hand is always a good idea.  Let’s discuss how you can create a marketing toolkit for your company and some essential…

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How Podcasts Fit in the Audio Ad Landscape

February 2, 2024
Podcast ads in audio

Podcasts have exploded in popularity in recent years, with millions of listeners streaming their favorite programs on a weekly (and sometimes daily) basis. Not surprisingly, companies have found that podcasts are fertile ground for impactful advertising that truly resonates with consumers.  Of course, podcasts are still part of the larger…

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How to Create a Home Services Marketing Strategy for Your Company

January 31, 2024
Home services marketing strategy

The home services industry is a fast-growing sector that offers a lot of potential for new and experienced business owners alike. Of course, if you want to see your home services company thrive, you must have an effective marketing plan in place. Marketing your business will help you gain greater…

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How to Coordinate an Omnichannel Marketing Approach

January 29, 2024
omnichannel-marketing-strategy

Consumers interact with various platforms and media – online or otherwise – throughout their customer journey with a brand. Companies that leverage omnichannel marketing strategies put themselves in an improved position to reach those consumers across different touch points, creating unique and varied experiences as consumers encounter your brand. While…

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Understanding the Customer Approach to Audio

January 11, 2024
Understanding audio customers

Audio ads can be an exceptionally effective part of your overall marketing plan. Of course, for your company to gain the most benefit from audio ads, it’s essential to make them relevant to your audience — and the only way to do that is to first understand how your customers…

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Measuring the Success of Your Audio and Digital Ads

January 10, 2024
Measuring KPIs for audio and digital ads

Cohesively combining marketing strategies helps you reach your audience further by increasing the chances of catching their attention by catering to their different focus areas. Audio and digital advertising work particularly well together, benefiting your business by connecting with audiences who might not find you through other channels. Harnessing the…

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