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How is Media Consumed During a Pandemic?

September 28, 2020
How is Media Consumed During a Pandemic?

The conditions of the Coronavirus pandemic have dramatically changed how people consume media. It has created significant changes in consumer needs which has changed the way consumers interact with media. For advertisers, that means a shift in the way they interact with their consumers.

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Preparing to Grow Your Bottom Line During the New Normal

September 15, 2020
Preparing to Grow Your Bottom Line During the New Normal

The unpredictable nature of the COVID-19 pandemic has made it difficult to gauge what the “new normal” will look like once it finally recedes. While it’s inevitable that things are going to change for many businesses, there’s still a lot of uncertainty that’s making business owners worried about their ability…

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Active Early: What Are People Ready to Buy?

September 9, 2020
Active Early: What Are People Ready to Buy?

Some consumers are starting to buy again (otherwise known as “Active Earlies”) as if the virus no longer exists. Yet, how long will this last? And what are those consumers buying right now to help the economy from going bust? Statistics bring out some interesting revelations.

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How to Create Great Radio Ad Creative

September 3, 2020
How to Create Great Radio Ad Creative

Great radio ads all share four common elements. When these elements are mastered, it’s easy to create unique and excellent ad creative that is more likely to increase the return on your advertising investment. These four elements are: attention-grabbing, relevant, unique, and emotional.

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Digital Marketing Trends for 2020

September 2, 2020
Digital Marketing Trends for 2020

The modern world has seen a dizzying array of new and emerging technologies in the last several years. From streaming TV to smart speakers like Alexa and Cortana, many technologies are making the transition from novelty to trend — and some trends are just beginning to really pick up steam.

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Rebranding for the New Normal

August 25, 2020
Rebranding for the New Normal

As a result of the pandemic, brands have been forced to innovate and think outside the box in order to continue their missions. You may need to reevaluate your branding strategy during these rapidly changing times, both to continue to reach as many customers as possible and to increase your…

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