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The conditions of the Coronavirus pandemic have dramatically changed how people consume media. It has created significant changes in consumer needs which has changed the way consumers interact with media. For advertisers, that means a shift in the way they interact with their consumers.Read More
The unpredictable nature of the COVID-19 pandemic has made it difficult to gauge what the “new normal” will look like once it finally recedes. While it’s inevitable that things are going to change for many businesses, there’s still a lot of uncertainty that’s making business owners worried about their ability…Read More
Some consumers are starting to buy again (otherwise known as “Active Earlies”) as if the virus no longer exists. Yet, how long will this last? And what are those consumers buying right now to help the economy from going bust? Statistics bring out some interesting revelations.Read More
Great radio ads all share four common elements. When these elements are mastered, it’s easy to create unique and excellent ad creative that is more likely to increase the return on your advertising investment. These four elements are: attention-grabbing, relevant, unique, and emotional.Read More
The modern world has seen a dizzying array of new and emerging technologies in the last several years. From streaming TV to smart speakers like Alexa and Cortana, many technologies are making the transition from novelty to trend — and some trends are just beginning to really pick up steam.Read More
As a result of the pandemic, brands have been forced to innovate and think outside the box in order to continue their missions. You may need to reevaluate your branding strategy during these rapidly changing times, both to continue to reach as many customers as possible and to increase your…Read More
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