Stay up to date with the latest industry trends, digital marketing, and a little good news!

Who Listens to the Radio?

July 9, 2019

You have probably heard of, and may even use, digital media outlets that allow for online music streaming. Despite the popularity of these services, radio reaches over 90% of U.S. adults (around 227 million people) weekly. This is a number which has remained relatively stable since 2001.

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The Difference Between Branding and Action Type Advertising

June 25, 2019

In marketing, there are different types of advertising with distinct goals and measures of success. The two main types are brand and action type advertising, which both have clear-cut differences. Before launching a campaign, it’s important to understand your marketing objectives and determine which type would work best. Below are…

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Top Advantages and Challenges of Radio Advertising

June 20, 2019

  Radio advertising is an incredible tool for getting your brand in front of mass audiences. Like most marketing platforms and channels, however, there are advantages and challenges to using radio. Before you begin investing in any sort of marketing, it is important to understand all of the advantages and…

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2060 Digital’s How To Value Impressions, Clicks, and Conversions

June 11, 2019

  Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology.

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Tips to Draw a Crowd to Your Event This Summer

May 30, 2019

  When you host an event, “build it, and they will come” isn’t the mantra you want to follow. The reality is that marketing is a vitally important step in planning any event. Effective marketing can create awareness and, in turn, boost attendance. This is especially true in the summer…

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2060 Digital’s Social Media Platform Update

May 23, 2019

  Breaking: In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening.

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