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7 Business Changes to Make to Thrive During Economic Downturn

March 29, 2023

When times get tough, businesses must quickly adapt. However, some changes are not quick or easy. It can be like a ship that ignores the caution of an iceberg ahead until it is too late to make the turn. That’s why you must heed the warning signs of an economic…

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7 Important Stats on Chicago Commuters

March 22, 2023

Commuters represent a significant portion of radio and audio listenership. Since they spend their traveling time between work and home tuned into their favorite podcast, streaming service, or radio show, there is a wealth of opportunity for marketers to make an impression during those times. However, you must know who…

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10 Small Business Marketing Musts

March 15, 2023

As a small business owner, you know the importance of marketing. Reaching your target customers and letting them know what you have to offer is crucial. But knowing where to start is challenging, especially when building your brand takes time to achieve. Here are some of our tips to help…

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Tips to Position Your Marketing to Withstand Economic Turbulence

March 8, 2023

When whispers of impending recession become louder and more persistent, business owners often want to batten down the hatches, cut costs, and stop any non-essential spending. While those tactics should undoubtedly be a consideration in any plan, they shouldn’t stem from a knee-jerk reaction. That’s precisely why every company should…

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How Sound Effects Make All the Difference with Audio

March 1, 2023

Imagine listening to your favorite music. At the end of the song, an ad starts. You hear it but may not give it your full attention unless it is something of particular interest to you. Suddenly, that ad stops. There is silence. Then footsteps slowly advance while ominous music plays…

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How to Set Your Business Up for Success Ahead of a Possible Recession

February 27, 2023

As rumblings about a possible recession continue almost daily, economic doubt and uncertainty weigh hard on business owners. They worry about staying profitable, affording inventory, and keeping their staff employed. Yet, they have to keep serving their customers. Business owners don’t have to wait for the proverbial sky to fall.…

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