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KPI—or key performance indicator—is an acronym we hear a lot. It’s used to describe any metric or set of data that measures business performance. KPIs are extremely important, and they should serve as guideposts for your business. Consistent, accurate tracking of the marketing KPIs relevant to your business is critical…Read More
Event marketing is a powerful way to meet and engage with large numbers of potential customers. Whether you’re hosting a grand opening, putting on a large sale, or creating some kind of customer thank-you concert series… events can be an effective tool for building brand awareness, growing sales, and…Read More
Radio is already a powerful advertising channel that offers rich targeting, huge reach, and influence on purchase decisions. But can using a radio endorsement really help take your marketing to the next level? In a time when influencer marketing is more and more effective, the answer is a resounding yes.Read More
Personalization is much more than a marketing term to toss around. It’s about meeting the expectations of your customer and providing a more enjoyable experience. Indeed, consumers are demanding more personalized brand interactions. It’s common for consumers to be more likely to buy from a company that knows them by…Read More
Once you find a marketing plan that works (or that you’re comfortable with), it can be hard to consider anything else. Some businesses don’t even make it that far. Instead, they identify what needs to get done in that moment in time and then move on to the next emergency,…Read More
Marketing can take your business only so far. The customer experience is an extension of your brand, and a fundamental element of customer experience is the customer service experience. Expectations for customer service are higher than ever, and it can make or break your marketing ROI. Consider these sobering statistics…Read More