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Have you walked into a store or tried to order a product online lately, only to see that it is out of stock or backordered? Perhaps you’ve encountered a message about shipping delays. If so, you are in good company. Increasingly, inventory shortfalls are plaguing many businesses.   The knee-jerk reaction…

Great companies depend on great talent. It’s no accident that there is heavy competition for the most desired jobs with the best employers. Those companies understand how to develop and market a culture that attracts the best and brightest talent. With the proper knowledge and resources, your business can do…

Businesses today have multiple avenues to reach their target audience. No single channel reaches your entire audience. Instead, the level of success you seek requires adopting a multichannel strategy. Having a strong presence on multiple platforms makes your brand stand out and resonate more with customers.   A strategy that combines audio and…

“I’m loving it.” “Like a good neighbor, State Farm is there.” “Like a rock… ooooh, like a rock.” What do these slogans have in common? Odds are, you don’t just remember the words and the products they’re associated with – you remember the music that accompanied those words.    Music can grab…

Staffing is a primary issue for many businesses today. Signs on storefronts everywhere advertise open positions. It is so prevalent that customers have come to expect a lower level of service as workers try to do the job of several people. Some have even had to limit the services or…

Running any business means taking calculated risks. Those risks may include expanding into a new market, adding new products, or going head-to-head with a competitor’s pricing. A gamble based on sound data and competitive analysis is how companies achieve the greatest success. Playing it too safe could mean missing out on…