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Social media is more ubiquitous — and more necessary — than ever before. Since 2016, between 77% and 80% of the U.S. population has had at least one social media handle, and worldwide, that numbers about 2.3 billion and growing (via Statista). And believe it or not, people are turning…
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Consumer values are changing, at least in terms of brand choice. Gone are the days when price and convenience alone were dependable factors. Instead, their preference leans directly on how brands engage and impact the world around them. According to a 2015 report from Nielsen, 56% of consumers are willing…
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Summer is the perfect time to savor moments spent relaxing with our friends and having plenty of fun. Chicago offers numerous opportunities to add to these types of memories, not least of which are wine festivals. With a delectable selection of more than 300 wines from around the world, both…
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The days are long, and the weather is warm, which means the home improvement season is on here in Chicago. Homeowners find it’s the perfect time of year to beautify their property, taking on projects indoors and out. After all, it’s the time of year when everyone wants their family,…
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Corporate social responsibility is much more than a buzzword. Giving back pays dividends for businesses large and small — and if your brand isn’t invested in your local community, you’re missing opportunities to keep employees satisfied and engaged, garner positive publicity, and gain brand ambassadors. In fact, 85% of Americans…
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When you hear “POP,” you might think of a music format, but we’re actually referring to the Power of Personality. We touched on this in a previous post, when we first shared the results of a study from Cumulus Media and Vision Critical/MARU. It revealed that radio personalities are intensely…
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