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Has this ever happened to you? You’ve found the perfect radio station, crafted your creative strategy, produced your radio commercials, agreed on a schedule, and paid for your ad time. Then your ad gets bumped because another advertiser wanted that time slot and was willing to pay more for it.…
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No matter the cuisine or customer that your business serves, as the owner of a restaurant or bar, you’re always on the lookout for ways to get (and keep) more people in the seats. Running a successful business isn’t just about combining good food and drinks with a pleasant atmosphere.…
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At it’s core, the point of your marketing is most likely to drive sales. Yes, achieving that fundamental goal involves setting other goals around reaching your audience, influencing their research decisions, changing their perceptions and so on. But in the end, your advertising should translate into sales in clear, measurable…
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We’re well into Fall, which means it’s time to start your 2018 marketing planning. This may seem early but the truth is, no strategy should be done on the fly or at the last minute. For many businesses, the end of the year is predictably a busy period—with holidays and…
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Today’s automotive consumers can shop and compare options with a few taps on a screen. And since they’re spending more time researching online (specifically on their phones) than at the dealership, reaching them requires showing up in their searches, having brand awareness in your market, and standing out from a…
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Wondering if radio can be effective for your small business? The answer is yes, it can. It’s working every day for businesses like yours, making a huge impact by building brand awareness and attracting new customers. We’ve covered this topic before, but if you still need convincing, here are five more…
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