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Television has always been a powerful medium for reaching audiences. Yet for all its power, there’s a proven opportunity for you to achieve even better marketing results with your TV advertising. The truth is, using only TV to reach your audience isn’t as effective as it used to be. If…
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Previously, we’ve discussed on this blog the various reasons why radio advertising works, including it’s massive reach, large number of active listeners, and proven ROI. Of course, radio’s effectiveness relies on sound strategy and successful execution. But it also depends on your willingness to try new things in order to…
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Chicago is not the same city that it was 15 or even 5 years ago and the population continues to transform as it grows. For this reason, it’s important to stay on top of the current trends in population and diversity to better shape your marketing decisions. A recent…
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It’s rare to find advertising that hits your core market and delivers significant and measurable returns. But that’s exactly what researchers found in a study of a major men’s personal care brand and its success with radio. The brand equity, market share growth, and overall sales were impressive – with…
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Radio remains an effective and powerful advertising medium! Over 40 Chicago radio stations, including Hubbard Chicago, are committed to collectively promoting the power of radio. We do it by all playing the same radio success story at the same exact time – effectively setting up an audio “road block” to reach…
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