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Today’s consumers are more connected than ever, and if there was a digital equivalent of a megaphone for word-of-mouth, it would be online review forums. Customers are going to leave reviews whether you ask them to or not, perhaps on your own website or more likely on social review sites…Read More
With a great script, good production, and the appropriate timing, radio can be one of your most effective marketing channels available. Radio ads leverage the unique power of audio by tapping into “the theater of the mind,” and your creative can mean the difference between an ad that works and…Read More
When used poorly, repetition in advertising can be just plain annoying. (We’re sure you can think of some examples.) But when it’s incorporated well, repetition can help make a marketing message stick—especially in radio advertising. Today’s post will take a look at the nuances of effective repetition and why it’s…Read More
KPI—or key performance indicator—is an acronym we hear a lot. It’s used to describe any metric or set of data that measures business performance. KPIs are extremely important, and they should serve as guideposts for your business. Consistent, accurate tracking of the marketing KPIs relevant to your business is critical…Read More
Event marketing is a powerful way to meet and engage with large numbers of potential customers. Whether you’re hosting a grand opening, putting on a large sale, or creating some kind of customer thank-you concert series… events can be an effective tool for building brand awareness, growing sales, and…Read More
Radio is already a powerful advertising channel that offers rich targeting, huge reach, and influence on purchase decisions. But can using a radio endorsement really help take your marketing to the next level? In a time when influencer marketing is more and more effective, the answer is a resounding yes.Read More
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