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An eager car buyer looks over to their speaker and asks “Alexa, where’s the nearest Honda dealership?” The speaker replies “The nearest Honda dealership is on 123 Main Street.” Wouldn’t it be great if home and office speakers were advertising your business listing too?
Read MoreWhen it comes to digital display ads, perhaps nothing else has more of a direct impact on your click-through and conversion rates than your call-to-action (CTA). Without a clear and compelling CTA, you’re going to have a much more challenging time converting website visitors into qualified leads or paying…
Read MoreOn August 1, 1981, MTV arrived on American screens promising a new era of music- while music videos had existed and been aired on television in the 70s, MTV was pitched as “music television,” broadcasting only music videos. The first music video broadcast on MTV heralded a change in the…
Read MoreThe adoption of smart speaker technology is already set to outpace tablet adoption by the year 2021 and could skyrocket into an installation base of some 500 million units by 2023.
Read MoreChicago’s consumers are a blend of cosmopolitan east coast influence and the more laid back resonance of the west coast. It is smack dab in the middle and has a vast, multi-cultural population. They have knowledge, maturity, and money to spend. So what is the best way to make yourself…
Read MoreIf you’re spending money on radio advertisements, it’s important to know how to measure radio spot success and what that looks like. It starts with knowing how to create successful radio spots. Here are a few things to consider:
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