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Radio advertising is an excellent way to resonate with your target audience, increase brand awareness, and boost your business’ profitability. Radio plays into the imagination of listeners, reaches a large audience, and allows you to use creativity to develop truly innovative advertisements. That being said, radio should never be your…
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Media buying only looks easy. To someone new to the media buying process, it can feel overwhelming trying to figure out markets, prices, and other factors. Making sense of legacy media, like TV, radio or newspapers, was hard enough, but the newer digital media landscape has added even more terminology…
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Like any other classic combination (peanut butter and jelly, Lucy and Ricky…), something seemingly magical happens when you employ both push and pull marketing in a holistic marketing strategy. Read on to find out how implementing the “push-pull theory” will help you garner more leads, boost conversions, and improve your…
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As 2019 comes to a close, it’s time to ask yourself some tough, but important questions about your business. Are you satisfied with how things have been going? Are you seeing measurable results? If not, what’s the problem and how can you improve things in 2020? To help you address…
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It’s no secret people love on-air talent. There’s just something about the connection between the on-air personalities and listeners that can’t be duplicated. Through regular listening, they find common ground and begin trusting their recommendations. Radio is still a very valuable way to endorse your products and services because of…
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Finding ways of giving back to your local community is one of the best things you and your company can do. Here’s the real secret – it doesn’t matter why you do it, just that you do it. Maybe some fiscal-focused leaders only like taking advantage of tax credits for…
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