Stay up to date with the latest industry trends, digital marketing, and a little good news!

Should You Write Your Own Radio Endorsement?

November 3, 2020

If you want to connect with your audiences through influencer marketing, endorsements from local radio influencers can be invaluable. According to a recent BigCommerce State of Influencer Marketing report, 89% of marketers have found the ROI of influencer marketing to be comparable or even better than other channels. Around 86%…

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4 Examples of Event Sponsorships

October 27, 2020
4 Examples of Event Sponsorships

Event sponsors contribute massively to the success of the local events. Seasoned organizers combine multiple marketing channels and tactics to ensure that all their sponsors get value for their money in terms of brand awareness and customer reach. This requires the perfect balance between creativity and innovativeness.

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The Latest Medical Marketing Trends

October 22, 2020
The Latest Medical Marketing Trends

Medical marketing continues to change with many developments that are evolving the industry. Some are more recent and involve advancing tactics or entirely new channels. Others involve existing channels and methods that continue to drive success. For many campaigns, combining the old with the new can be the key to…

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Why Combine Radio and Digital?

October 20, 2020
Why Combine Radio and Digital?

Long before streaming was even a concept, radio was the trusted friend who was always there with our favorite music, favorite radio DJs, and news of businesses and happenings around us. Even now that streaming is commonplace, over 244.5 million adults in the US still tune in to the radio…

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The Chicagoland Consumer Journey through Radio

October 15, 2020
The Chicagoland Consumer Journey through Radio

The buyer’s journey is a process that sometimes takes a while to complete going from awareness to conversion. For local radio, the buyer journey can often look different from ads targeting individuals across the nation.

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How to Market Your College

October 13, 2020
How to Market Your College

Marketing a college to prospective students is a challenge in today’s environment. Many commonplace marketing tactics are effective in attracting older generations, but they aren’t as persuasive among younger generations. One of the main reasons for this ineffectiveness is that younger generations grew up inundated with advertisements, both online and…

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