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What’s the difference between brand marketing and direct response marketing?

July 29, 2021
brand marketing vs direct response marketing

Brand marketing and direct response are very different marketing strategies. Brand marketing is what Apple, Nike, and many others excel in. That type of ad spend is designed to make brands top of mind for consumers by reinforcing an idea or image. The idea with this strategy is when you need…

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What Your Social Media Says to Employee Candidates

July 27, 2021
Social Media and Employees

Social media is an important tool for presenting your brand to the public. It is an excellent way to create a positive impression with customers but what you may not realize is that it is also highly effective at attracting employees. With the increasing prevalence of social networks and the…

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Retargeting Techniques To Reach Your Customers

July 22, 2021
retargeting strategy

If you’ve ever visited a website to look at a product and left only to have an ad for that product show up later, you’ve experienced retargeting. A retargeting campaign keeps your product or brand top-of-mind when a visitor leaves your site without purchasing. These ads not only encourage the visitor to come back…

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Push Pull Theory: The Basis of All Good Marketing

July 20, 2021
Push Pull Theory

The most effective marketing efforts are combinations of techniques. Depending upon where you are in your product lifecycle, your marketing efforts will likely differ. Push marketing is highly effective in the introduction and initial growth stages, where your focus is getting your brand in front of your target customers. Pull…

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What Makes a Good Radio Jingle?

July 14, 2021
Good Radio Jingle

Many years ago, McDonald’s had a radio jingle about their Quarter Pounder sandwich. To say it was a phenomenal success is not an overstatement. To this day, many of us who grew up hearing it can still recite the ingredients by heart: two all-beef patties, special sauce, lettuce, cheese, pickles,…

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What Factors Determine Your Advertising Budget?

July 7, 2021
Advertising Budget

The money set aside for marketing purposes, your advertising budget, is a crucial element of growing a healthy business. Like any budget, it needs to be allocated strategically for optimal effectiveness. Consider your ad spend as an investment. Strategic planning and smart investment choices (aka effective marketing) can keep your…

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