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Unsurprisingly, online and social media marketing has become an increasingly integral part of corporate strategy. Through these platforms, consumers engage with audio and video content that speaks to their needs, wants, tastes, and sensibilities and ignore everything else. If you want to take the fastest route toward building your brand,…
Read MoreSocial media marketing offers a direct line to your customers, helping you engage with them and draw attention to your brand — either by itself or as part of a combined strategy. With social media increasing in reach and popularity by the day, it’s essential to explore ways to maximize…
Read MoreEven the best ads in the world won’t have much impact if they’re delivered to the wrong crowd — or at the wrong time. That’s why companies invest so much time and resources into understanding who their customers are and where they spend their time online. Only then can they…
Read MoreAudio advertising is a highly effective medium that audiences consider highly credible. While audio can be a powerful marketing channel, it can simultaneously bolster and amplify your other efforts. When you are intentional with your overall marketing strategy, you can use audio as a force multiplier, leading to exceptional ROI.…
Read MoreIt’s been said that ads are only as good as the people they reach. Which means it’s crucial to monitor your ad performance and ensure you’re investing your time and money in the right places to make the most significant difference. Of course, there are different ways to measure advertising…
Read MoreColleges, universities, and other educational institutes constantly seek ways to engage with and attract potential students. Audio and video marketing are two of the most effective channels for realizing this goal. When your institution of learning invests in these forms of marketing — within a well-designed, intentional framework — you…
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