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Retargeting Techniques To Reach Your Customers

July 22, 2021
retargeting strategy

If you’ve ever visited a website to look at a product and left only to have an ad for that product show up later, you’ve experienced retargeting. A retargeting campaign keeps your product or brand top-of-mind when a visitor leaves your site without purchasing. These ads not only encourage the visitor to come back…

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Push Pull Theory: The Basis of All Good Marketing

July 20, 2021
Push Pull Theory

The most effective marketing efforts are combinations of techniques. Depending upon where you are in your product lifecycle, your marketing efforts will likely differ. Push marketing is highly effective in the introduction and initial growth stages, where your focus is getting your brand in front of your target customers. Pull…

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What Makes a Good Radio Jingle?

July 14, 2021
Good Radio Jingle

Many years ago, McDonald’s had a radio jingle about their Quarter Pounder sandwich. To say it was a phenomenal success is not an overstatement. To this day, many of us who grew up hearing it can still recite the ingredients by heart: two all-beef patties, special sauce, lettuce, cheese, pickles,…

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What Factors Determine Your Advertising Budget?

July 7, 2021
Advertising Budget

The money set aside for marketing purposes, your advertising budget, is a crucial element of growing a healthy business. Like any budget, it needs to be allocated strategically for optimal effectiveness. Consider your ad spend as an investment. Strategic planning and smart investment choices (aka effective marketing) can keep your…

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What is the Goal of All Advertisements?

June 30, 2021
What is the Goal of All Advertisements?

There are three primary objectives to keep in mind when it comes to advertising — to inform, persuade, and remind consumers about your brand and products. Advertising is meant to increase your sales overall, but it can also be a means of building meaningful relationships with your consumers and even…

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How to Use Facebook to Propel your Small Business Sales

June 23, 2021
Facebook Small Business Sales

As a small business, connecting with your community, local or otherwise, is essential for increasing sales. After all, you can’t expect to have customers if they don’t know you exist. You need to get noticed and have people talking about what you have that they need. Growing your business is…

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