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The holiday season is approaching, and from October through January, each month brings at least one major holiday. As a business owner, you have an excellent opportunity to capitalize on the festive, happy feelings of your customers. Taking advantage of the holidays for radio marketing and digital arketing is always…
Read MoreEach generation has a unique way to understand and react to marketing information. The strategies used to reach one generation will be different than the strategies for another, which is why generational marketing is so important. Here is a closer look at what generational marketing is, and four specific tips…
Read MoreIn positioning your brand as a leader in the industry, you have to work with a marketing vendor who you fully trust. You must put your brand presence and message in their hands, after all, to achieve all your goals. Luckily, there is a way to pinpoint trustworthy and effective…
Read MoreIf your company sells products that appeal to multiple generations, your marketing campaigns need to reach those generations as well. To do this effectively, you need to be aware of the unique trends, values, and shared experiences that characterize each of the generations that comprise your target audience. Below are…
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