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How to Be Bold with Your Radio Ads

January 12, 2022
Bold Radio Ads

Running any business means taking calculated risks. Those risks may include expanding into a new market, adding new products, or going head-to-head with a competitor’s pricing. A gamble based on sound data and competitive analysis is how companies achieve the greatest success. Playing it too safe could mean missing out on…

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Recruitment Marketing Do’s and Don’ts

January 5, 2022

Employees are the lifeblood of any company. As the business grows and expands with promotions and new positions opening, you’ll need new employees. That isn’t always as easy as posting a job ad online or with a recruiter. It takes a lot of effort, all while managers juggle other responsibilities.   Recruitment campaigns…

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Top Blog Posts in 2021

December 31, 2021
top-performing blogs of 2021

2021 was a year of turmoil, change, and growth.  We hope that those ups and downs made you more innovative, responsive, and more adaptive to the evolving business landscapes. We’re proud to have helped our clients and all the people of Chicago learn and grow their businesses. We’d like to take a moment to…

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How to Make Your Impactful Live Read Ads Even Better

December 21, 2021
Impactful Live Read Ads

Radio has the #1 reach medium in the U.S, influencing  88% of adults 18 and over and helping your customers learn about your products. Radio advertising is effective for both small local markets and large, national ones. It is a highly effective way to leverage loyal listening audiences of favorite radio hosts.   Ads can be pre-recorded or…

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How to Measure Radio Listeners

December 16, 2021
Measuring Radio Listeners

Broadcast radio is what most of us grew up with, forming the soundtrack of our childhoods, adolescence, and all of the happy and sad events in-between and since. If you want to know how common the influence of radio is, start humming some famous jingles or your favorite road trip song and see…

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4 Musts for 2022 Marketing Planning

December 8, 2021
4 Musts for 2022 Marketing Planning

2020 and 2021 were years of profound change that required marketers to stay agile and adjust quickly. Having navigated those turbulent waters,  marketers can now apply those hard-earned lessons to 2022 planning. It would be nice to say that everything is back to normal and the pandemic is a bad memory, but unfortunately,…

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