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When looking for a prospective marketing partner, you must do your due diligence. That means asking tough questions unapologetically to ensure you have the best fit for your needs. Today, we’ll discuss seven vital questions to ask any potential marketing partner. The answers will give you critical insight that will…
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This Valentine’s Day, spread the love by participating in the SHE Cards for Kids initiative. SHE 100.3 is partnering with the local community to send cards to the children at La Rabida Children’s Hospital. Want to get involved? You can spread a little love and cheer by creating handmade valentines…
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Chicagoland consumers respond to radio ads, but only when presented in particular ways. They value their local communities, are fiercely loyal, and want to spend their time and money supporting the surrounding businesses. Chicago listeners are serious about their city and their sports, so make sure you don’t represent the…
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While you may see slight variations in what the acronym stands for, everyone can agree that a SMART goal is one that establishes a clearly defined metric. The words for each letter may be slightly different among sources, but they converge to relay the same characteristics regardless of the version.…
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Every advertising medium has its own jargon. Knowing the language will help you get the coverage and market in radio advertising you really want without being overwhelmed. Even more importantly, it can help you measure the success of your radio-based campaign. Start with these ten terms that are some of…
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When uncertainty strikes, many marketing instincts gravitate towards waiting out the change until the outcome is clear and conceivable. Although it may be easier, this tactic can be more harmful than beneficial in the long run. Due to being blindsided by the pandemic, many companies have resorted to pausing their…
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