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Economic uncertainty is undoubtedly a topic of concern for many consumers and a stress factor for many businesses. Like many things, education is vital to breaking through fear and anxiety. Learning what makes a company resilient during economic volatility helps owners prepare for the lean times and come out stronger…
Read MoreAdvertisers who want to expand the reach and effectiveness of their marketing campaigns should seriously consider investing in audio ads. Audio ads can be exceptionally memorable and boost your brand’s credibility. They can also increase the impact of ads distributed through other mediums, like television, OTT, and social media. Let’s…
Read MoreIt’s hard to believe 2022 is coming to a close. With its many ups and downs, we hope that it has made the people and businesses stronger and more enterprising. Another year behind us brings challenges, but it also brings opportunities to innovate and adapt to our ever-changing industries.…
Read MoreAudio ads are highly effective for reaching a broad range of customers on the radio and through streaming services. These ads are within reach of every budget, even if it’s modest. They not only help expand your reach to an engaged and loyal audience target audience, but they do…
Read MoreRadio and audio ads have the power to move customers. There are approximately 209 million monthly online audio listeners over the age of 12, with an estimated 192 million weekly listeners. Those numbers represent a 16 million person increase in each category over 2021. That means a growing audience…
Read MoreIt’s not unusual for marketing to be first on the chopping block when companies hit hard times. Often, leaders mistakenly focus only on retaining the teams responsible for making the products or performing the services. While those are critical positions, this approach fails to acknowledge the vital role marketing…
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