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How to Create a Home Services Marketing Strategy for Your Company

January 31, 2024
Home services marketing strategy

The home services industry is a fast-growing sector that offers a lot of potential for new and experienced business owners alike. Of course, if you want to see your home services company thrive, you must have an effective marketing plan in place. Marketing your business will help you gain greater…

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How to Coordinate an Omnichannel Marketing Approach

January 29, 2024

Consumers interact with various platforms and media – online or otherwise – throughout their customer journey with a brand. Companies that leverage omnichannel marketing strategies put themselves in an improved position to reach those consumers across different touch points, creating unique and varied experiences as consumers encounter your brand. While…

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Understanding the Customer Approach to Audio

January 11, 2024
Understanding audio customers

Audio ads can be an exceptionally effective part of your overall marketing plan. Of course, for your company to gain the most benefit from audio ads, it’s essential to make them relevant to your audience — and the only way to do that is to first understand how your customers…

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Measuring the Success of Your Audio and Digital Ads

January 10, 2024
Measuring KPIs for audio and digital ads

Cohesively combining marketing strategies helps you reach your audience further by increasing the chances of catching their attention by catering to their different focus areas. Audio and digital advertising work particularly well together, benefiting your business by connecting with audiences who might not find you through other channels. Harnessing the…

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Framing Your Value through Audio Ads

January 3, 2024
Framing brand value with audio ads

Companies today must reach people throughout their customer journey via multiple channels. Only consistent marketing efforts will yield predictable results in gently “nudging” prospects through the sales funnel and ultimately towards a purchase with the brand. Audio and digital ads are critical components in many marketing strategies. They can guide…

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How to Use Analytics Data to Shape the Direction of Your Ads

December 27, 2023
Florist checking digital analytics on computer

Digital marketing has never been more competitive. Every day, consumers get bombarded with thousands of marketing messages, from the jingles they hear on their morning commutes to the ads they are served while scrolling social media. Making an impression on your audience requires brands to think differently about how to…

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