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David Ogilvy, considered by some to be the father of modern advertising, once said, “What you say in advertising is more important than how you say it.” While this is true — especially in the age of the informed consumer that demands transparency — your creative execution (“how you say it”)…
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Even in today’s environment of seemingly unlimited media and entertainment options, radio’s reach is unmatched across all age segments. Nielsen reports that 93% of adults listen to the radio at least weekly. When you combine this unparalleled reach with radio’s impact on recall — or your target audience’s ability to…
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With all of the cutting-edge entertainment technology available to commuters, it may seem logical that fewer would be listening to the radio on their ride to work. However, the stats tell a different story.
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As the saying goes, knowledge is power. When it comes to marketing, data is vital to understanding what worked and why, so you can make informed decisions and drive better results. But with the wealth of information and tools available to marketers today, you may find yourself swimming in a…
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Advertising is both an art and a skill. If your first radio advertising campaign failed, it could be due to a number of reasons. Perhaps you didn’t select the right station or daypart to reach your target audience. Maybe your creative missed the mark, be it a matter of tone,…
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Technology is constantly evolving and advertising channels, best practices, and terms are changing to keep pace. Are you reconnecting with customers who browsed your website through retargeting? Is your website responsive, and do you have specific landing pages dedicated to driving conversions? Are you investing in marketing automation or making…
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