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Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology.
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When you host an event, “build it, and they will come” isn’t the mantra you want to follow. The reality is that marketing is a vitally important step in planning any event. Effective marketing can create awareness and, in turn, boost attendance. This is especially true in the summer…
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Breaking: In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening.
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In the world of radio, and in other media for that matter, impressions are a key metric that marketers track when assessing an ad’s performance. Put in the simplest of terms, impressions are the number of people who hear your ad. Because marketers want to know how many listeners…
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Recruitment is a challenge for many companies, with approximately three quarters (72.8%) of employers struggling to find relevant candidates for open positions. And with a 3.8 percent national unemployment rate, employers are also facing a candidate-driven labor market. In such a scenario, employers should be strategic about how they…
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Social influencers are individuals in the media who have significant influence on their audiences. They may or may not be actual celebrities, but they have gained trust and credibility with those who interact and engage with them on a regular basis. Through influencer marketing, brands can earn as much…
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