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As summer slips away and fall arrives, some home improvement companies may begin to see business lagging. It’s the start of the off-season, when customers turn their eyes to the holidays and wait for the spring season to make home renovations. Nonetheless, marketing for home improvement companies doesn’t need to…
Read MoreTelevision has always been a powerful medium for reaching audiences. Yet for all its power, there’s a proven opportunity for you to achieve even better marketing results with your TV advertising. The truth is, using only TV to reach your audience isn’t as effective as it used to be. If…
Read MorePreviously, we’ve discussed on this blog the various reasons why radio advertising works, including it’s massive reach, large number of active listeners, and proven ROI. Of course, radio’s effectiveness relies on sound strategy and successful execution. But it also depends on your willingness to try new things in order to…
Read MoreChicago is not the same city that it was 15 or even 5 years ago and the population continues to transform as it grows. For this reason, it’s important to stay on top of the current trends in population and diversity to better shape your marketing decisions. A recent…
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