Stay up to date with the latest industry trends, digital marketing, and a little good news!

6 Reasons to Trust Local When It Comes to Digital

November 16, 2022

Connecting with your audience means targeting the right customers. The more you understand your audience, the more you can tailor your message to resonate with them.  Digital marketing’s granular targeting capabilities make it increasingly effective for reaching local customers. It is a powerful entity for small businesses when partnered with…

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How Taking (Calculated) Risks Builds Your Business Quicker

November 9, 2022

Growing a successful business and maintaining that hard-earned success relies on reaching new audiences and customers. Eminent business leaders make business decisions that attract attention and set their companies apart from the competition. They accomplish this by taking calculated risks. The companies over time that have been most iconic and…

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8 Healthcare Online Marketing Practices to Become a Preferred Provider

October 26, 2022

Marketing is crucial for any business. Today’s healthcare consumers expect digitally advanced and innovative healthcare experiences as in any other industry. Any medical practice or hospital looking to improve its bottom line and grow must adjust to the changing needs or risk falling behind.   In an ever-changing healthcare market,…

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How to Launch Digital Promotions that Bring Customers and Don’t Break the Bank

October 19, 2022

  Any business needs a steady influx of new customers to remain healthy. Of course, marketing plays a significant role in attracting new prospects. For instance, special promotions can attract customers and help familiarize them with your business. If they are sufficiently impressed, you will likely see them purchase from…

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Chicago by the Season: How to Adjust Your Ads for Any Time of Year

October 12, 2022

In the business world, most companies go through natural highs and lows throughout the year. Usually, the peak and slow times change by the seasons. For example, it’s quickly apparent in Chicago that ice-cream shops will do a lot of business in the late spring, summer, and early fall —…

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How Streaming Services Expanded (and Strengthened) Radio’s Reach

October 5, 2022

Radio as an advertising medium has gone through several evolutions throughout the years. In the early 1900’s it was one of the primary means of mass communication throughout the United States (and indeed, throughout the world). With the advent of television, radio stations adapted to the times. Similarly, since the…

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