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Many companies use sports sponsorships as a marketing tool. In fact, marketers are expected to spend about $17 billion on sports sponsorships this year, according to Statista. But radio is also seeing a surge in advertising spend – projected to increase nearly 210% from 2010 to 2021. Both channels can be used…
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Email marketing is one of the best ways to attract and engage your customers. However, more than 280 billion emails are received and sent each day, according to Statista, making it difficult for customers to read every email that appears in their inbox – including yours! So what’s the best way…
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As summer slips away and fall arrives, some home improvement companies may begin to see business lagging. It’s the start of the off-season, when customers turn their eyes to the holidays and wait for the spring season to make home renovations. Nonetheless, marketing for home improvement companies doesn’t need to…
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Television has always been a powerful medium for reaching audiences. Yet for all its power, there’s a proven opportunity for you to achieve even better marketing results with your TV advertising. The truth is, using only TV to reach your audience isn’t as effective as it used to be. If…
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