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Storytelling Matters – Tips to Use Audio and Digital to Tell Yours   People love a good story. Whether it’s a book, a poem, a movie score, or beautiful photography, they are all elements of engaging storytelling that create a feeling for the audience. Telling a good story is one…

How to Revamp Auto Dealership Ads Ahead of Expected Inventory   The pandemic era has resulted in unprecedented supply chain issues in most of our experiences. Getting finished goods to consumers is a challenge, complicated by everything from component shortages to staffing problems to shipping issues. Inventory and stock fluctuations…

  Tips to Reach Multicultural Audiences through Digital Marketing The landscape is changing, not just in Chicago but the entire U.S. We are, more than ever, a melting pot. People worldwide come to our shores for a better life, better education, and the siren call of the American Dream. If we…

  How Restaurants Can Have an Online Presence   One of the first things that became evident during the pandemic was how crucial an online presence is for restaurants. Those already managing a healthy web presence could keep customers updated on when they were open, what menu options were available,…

A large part of marketing is encouraging action. Whether you want to spur conversation to increase brand awareness, encourage people to come to an event, or boost sales by offering special deals. No matter what action you want your audience to take, it starts with awareness. You must engage your target…

Each company has unique needs it must address for growth to occur. For instance, some organizations need to create more exposure around their products or services; other businesses need to focus on lead generation; and still, others need to refine their closing tactics to win more customers. Whatever the case…