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2060 Digital’s The Push-Pull Theory: How Digital Marketing Elements All Work Together

January 8, 2020

Like any other classic combination (peanut butter and jelly, Lucy and Ricky…), something seemingly magical happens when you employ both push and pull marketing in a holistic marketing strategy. Read on to find out how implementing the “push-pull theory” will help you garner more leads, boost conversions, and improve your…

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2020’s Checklist for Success

December 30, 2019

As 2019 comes to a close, it’s time to ask yourself some tough, but important questions about your business. Are you satisfied with how things have been going? Are you seeing measurable results? If not, what’s the problem and how can you improve things in 2020? To help you address…

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Radio Endorsements 101: Is It The Right Advertising Method for Your Business

December 17, 2019

It’s no secret people love on-air talent. There’s just something about the connection between the on-air personalities and listeners that can’t be duplicated. Through regular listening, they find common ground and begin trusting their recommendations. Radio is still a very valuable way to endorse your products and services because of…

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Why Your Local Business Needs a Cause Marketing Strategy

December 12, 2019

Finding ways of giving back to your local community is one of the best things you and your company can do. Here’s the real secret – it doesn’t matter why you do it, just that you do it. Maybe some fiscal-focused leaders only like taking advantage of tax credits for…

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2060 Digital’s Radio and Online Advertising “Band” Together for Higher ROI

December 10, 2019

   

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Top 5 Trends to Watch for in 2020

December 3, 2019

In 2019, digital marketing was the main focus of many marketers. Social media was on the rise, as was video marketing. Marketers who made the most out of these platforms saw the greatest success. As you gear up for your 2020 marketing campaigns, you will want to take a look…

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