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2017 has given Chicago marketers and business owners alike plenty to be thankful for. With new tools and solutions designed to meet shifting consumer preferences and trends, marketing can now be more personal and more convenient than ever before—meaning it can be even more effective. In today’s post, we’ve collected…
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Oftentimes, what can make or break your radio advertising success is the partner you choose. At Hubbard Chicago, our mission is to help Chicago business owners and marketers find the right solutions that help them improve their results and grow their business. Our experience has shown us that there are certain…
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As a business owner or marketer, you probably have a good handle on the language of marketing. But maybe you’re not fluent in digital advertising jargon or radio speak, or you’ve run into the occasional acronym that requires a Google search. We’ve all been there, especially as new digital platforms…
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Holidays and colder months can mean some downtime for contractors and owners of home improvement businesses. But it’s the perfect time to work on your marketing plans to ensure that you’re busy throughout 2018. It’s always a best practice to keep your Chicago home improvement marketing going year-round, but here are…
Read MoreThe new year is right around the corner. And that means Chicago business owners and marketers are in annual planning mode, or will be soon! If radio is not already part of your 2018 marketing budget, it should be. We’ve shared why radio works for small businesses—in today’s post, we…
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Determining your return on investment (ROI) can be one of the hardest parts of marketing. In a previous post, we touched on some of the nuances surrounding ROI in healthcare marketing. While we shared that there’s not necessarily an exact formula here, there are still best practices to follow to…
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