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Are All Radio Ad Impressions Created Equal? 3 Things You Should Know

May 16, 2019

  In the world of radio, and in other media for that matter, impressions are a key metric that marketers track when assessing an ad’s performance. Put in the simplest of terms, impressions are the number of people who hear your ad. Because marketers want to know how many listeners…

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Why Recruitment Needs to Go Beyond a Job Board Listing

May 9, 2019

  Recruitment is a challenge for many companies, with approximately three quarters (72.8%) of employers struggling to find relevant candidates for open positions. And with a 3.8 percent national unemployment rate, employers are also facing a candidate-driven labor market. In such a scenario, employers should be strategic about how they…

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4 Things You Probably Don’t Know About Social Influencers

May 1, 2019

  Social influencers are individuals in the media who have significant influence on their audiences. They may or may not be actual celebrities, but they have gained trust and credibility with those who interact and engage with them on a regular basis. Through influencer marketing, brands can earn as much…

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Why All Digital Agencies are NOT Created Equal

April 25, 2019

  You have many options when it comes to outsourcing your digital marketing. However, when it comes to providing high-quality digital marketing services that drive results, many agencies fall short. That’s why, before you sign a contract, it is vital that you evaluate a potential partner and check out their…

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How to Determine the Perfect Media Mix to Increase Student Enrollment

April 23, 2019

  In the past few years, both public and private universities and colleges have struggled to hit admissions targets when recruiting potential students. They are up against a number of challenges, including the image of higher education institutions and a fear of college debt, which can negatively impact the quality…

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Why Podcasts Are an Effective Marketing Tool

April 18, 2019

  Do you listen to podcasts? As one of the hottest new trends continuously growing over the last few years, podcasts are often overlooked as effective advertising tools, despite their popularity. In fact, more than half of the US population (51%) has listened to a podcast, according to Podcast Insights.…

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