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Radio advertising can provide solid ROI for home improvement businesses. In fact, research from Nielsen indicates that for every $1 invested in radio, home improvement companies see $9 of incremental sales. Chicago home improvement business owners are capitalizing on radio’s proven results. Roy Spencer, President and Owner of Perma-Seal Basement…
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With all of the media and entertainment options consumers have today, AM/FM radio still plays an important role in their everyday lives. In fact, radio reaches 93% of U.S. adults—but they’re spending 87% of their listening time with just three stations. Clearly, not all radio stations are the same. And…
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Competition is fierce across the auto industry, but it doesn’t get any fiercer than in Chicago. Your sales team can seal the deal with car shoppers once they’re through the doors, but first you need to stand out from the sea of other Chicago auto dealers. As we’ve shared on…
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Trying a new marketing medium can be scary. There’s an element of the unknown as you’re not sure what to expect when it comes to developing creative, running a schedule, and tracking ROI. This is exactly why we’ve put this list together—for those using radio for the first time who…
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There’s a lot of focus these days on digital marketing—and for good reason. Digital marketing allows consumers to find the information they need from the convenience of their smartphone or computer, giving them access when and where they want it. Having marketing that is accessible this close to the point…
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When shopping for a big-ticket item such as furniture or a mattress, most consumers take their time. They conduct research, compare prices, and read reviews. They may put off making a decision on where to shop or which product to buy. For products with longer sales cycles, such as furniture…
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