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The adoption of smart speaker technology is already set to outpace tablet adoption by the year 2021 and could skyrocket into an installation base of some 500 million units by 2023.
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Chicago’s consumers are a blend of cosmopolitan east coast influence and the more laid back resonance of the west coast. It is smack dab in the middle and has a vast, multi-cultural population. They have knowledge, maturity, and money to spend. So what is the best way to make yourself…
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If you’re spending money on radio advertisements, it’s important to know how to measure radio spot success and what that looks like. It starts with knowing how to create successful radio spots. Here are a few things to consider:
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Marketers have wondered, “What is the best time to post on social media?” for years, and thanks to dozens of studies there’s an answer.
Read MoreAnytime you implement a business strategy, you measure its success by the outcome it produces. Your radio advertising strategy is no exception.
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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” -John Wanamaker
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