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Is Your Website Ready for a Marketing Program?

May 10, 2018

Before you can launch a successful marketing program, a few core elements must first be present. Your business must have clear goals, defined success markers to reach those goals, open communication between departments and employees, a way to track ROI, and finally — the focus of today’s post — a…

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Commuter Party, Anyone? How to Connect with Chicago Consumers in a Fun, Memorable Way

May 8, 2018

To get attention and be seen by the right eyes, businesses need to place their message in the right place at the right time. That’s something we can all agree on — along with the fact that it’s harder to stand out when consumers are exposed to thousands of marketing…

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3 Marketing Tips for New Business Owners in Chicago

May 2, 2018

Welcome, new business owners! You should be proud, because we know that starting your own business is like climbing a mountain — it requires lots of time and effort, but it’s undoubtedly worth it. To get to where you are now, you’ve built a business model, possibly raised start-up funds,…

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How and Why to Connect with Social Influencers

March 28, 2018

Influencer marketing might seem like pie in the sky — after all, not every brand can get a big-name celebrity like Demi Lovato on board. However, there are ways for brands big and small to leverage the potential of influencer marketing. Social influencers represent a powerful way to reach target…

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3 Radio Format Myths vs. Reality

March 22, 2018

We all make assumptions. Unfortunately, when it comes to marketing, assumptions can sometimes lead to poor decisions that undermine our results. More specifically, marketers may make assumptions about the target audiences they can reach with radio advertising, especially when it comes to certain formats. Today we’re going to take a…

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Branding vs. Action Campaigns—What’s the Difference, and When to Use Them

March 20, 2018

Great marketing campaigns can change hearts and minds, influence purchase decisions, and establish brand loyalty. However, not all marketing campaigns are the same, and there’s no formula for campaign success. There are two types of marketing campaigns you can employ: action campaigns or branding campaigns. Both provide value and have…

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