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Benefits to Placing Multi-Year Media Contracts

March 26, 2019

Although short-term media contracts can give your company valuable marketing support, they don’t always account for the bigger picture. Multi-year contracts, however, give you an opportunity to build out an effective marketing strategy that offers continuous benefits and long-term growth. Just as important, you can build a lasting relationship with…

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How Radio and Podcasts Work Together to Promote Your Brand

March 22, 2019

While radio and podcasts both offer audio entertainment on the go, these two channels actually work quite differently. However, when combined, they can help you effectively promote your brand to your audience. At Hubbard, our radio stations WTMX and WDRV host their own podcasts to help marketers and listeners alike…

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Why Understanding Brand Awareness is Critical to Reaching Your Marketing Goals

March 20, 2019

To build brand awareness means to familiarize your target audience with the different elements that make up your company. It helps your target audience instantly recognize your logo, tagline, products, services or other aspects of your business upon hearing or seeing a certain brand element. When consumers can recall your…

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4 Reasons You Should Sponsor a Local Podcast

March 14, 2019

Podcasts have created an entire new category of media that only continues to grow in popularity. Nearly half of the United States has listened to a podcast, with 44% of people noting that they have listened to one. Even more, regular podcast listeners average about 7 different shows per week.

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4 Reasons to Work with a Media Company for Digital Advertising

March 12, 2019

When done right, digital advertising adds value to any marketing campaign. It helps build awareness, drive engagement and influence customer behavior. While it may seem easier to keep digital advertising in-house, there are a number of benefits to outsourcing your efforts to a media company who will take a strategic…

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How to Know If You’re Using Social Media the Right Way

March 5, 2019

Are you looking for a marketing platform that is guaranteed to get your message seen? Then social media is a clear choice. There are over 3 billion people using social media, and marketers have noticed social media to be useful for increasing exposure (90%), increasing traffic (75%) and building a…

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