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Consumers interact with various platforms and media – online or otherwise – throughout their customer journey with a brand. Companies that leverage omnichannel marketing strategies put themselves in an improved position to reach those consumers across different touch points, creating unique and varied experiences as consumers encounter your brand. While…

Audio ads can be an exceptionally effective part of your overall marketing plan. Of course, for your company to gain the most benefit from audio ads, it’s essential to make them relevant to your audience — and the only way to do that is to first understand how your customers…

Cohesively combining marketing strategies helps you reach your audience further by increasing the chances of catching their attention by catering to their different focus areas. Audio and digital advertising work particularly well together, benefiting your business by connecting with audiences who might not find you through other channels. Harnessing the…

Companies today must reach people throughout their customer journey via multiple channels. Only consistent marketing efforts will yield predictable results in gently “nudging” prospects through the sales funnel and ultimately towards a purchase with the brand. Audio and digital ads are critical components in many marketing strategies. They can guide…

Utilizing a multifaceted marketing strategy helps you reach as large and diverse an audience as possible. One of the most effective ways of doing this is combining the benefits of audio and digital ads to leverage each platform’s key strengths. Developing different kinds of ads is effective for reaching diverse…