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Holidays and colder months can mean some downtime for contractors and owners of home improvement businesses. But it’s the perfect time to work on your marketing plans to ensure that you’re busy throughout 2018. It’s always a best practice to keep your Chicago home improvement marketing going year-round, but here are…
Read MoreThe new year is right around the corner. And that means Chicago business owners and marketers are in annual planning mode, or will be soon! If radio is not already part of your 2018 marketing budget, it should be. We’ve shared why radio works for small businesses—in today’s post, we…
Read MoreDetermining your return on investment (ROI) can be one of the hardest parts of marketing. In a previous post, we touched on some of the nuances surrounding ROI in healthcare marketing. While we shared that there’s not necessarily an exact formula here, there are still best practices to follow to…
Read MoreEarlier today, Chicago radio stations came together again to use the success of advertisers to promote the power of radio. At 4:29pm, more than 40 stations simultaneously aired a 60-second interview with Bob Rohrman, President and COO of Bob Rohrman Auto Group, discussing how radio works for his business.
Read MoreYou may know that integrating your marketing message across multiple channels helps to amplify your results and success. But if you haven’t done a full dive into an omnichannel approach yet—integrating your digital marketing with radio advertising, social media, and other marketing efforts for a seamless brand experience—it’s time to…
Read MoreHalloween is a fun time of the year filled with costumes, candy, and creativity. It’s a good time for businesses to get in the spirit, and also to stop and think—is anything spooky going on with your marketing? Marketing horror stories take place year-round, in businesses big and small. From…
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