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It’s no secret people love on-air talent. There’s just something about the connection between the on-air personalities and listeners that can’t be duplicated. Through regular listening, they find common ground and begin trusting their recommendations. Radio is still a very valuable way to endorse your products and services because of…
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Finding ways of giving back to your local community is one of the best things you and your company can do. Here’s the real secret – it doesn’t matter why you do it, just that you do it. Maybe some fiscal-focused leaders only like taking advantage of tax credits for…
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In 2019, digital marketing was the main focus of many marketers. Social media was on the rise, as was video marketing. Marketers who made the most out of these platforms saw the greatest success. As you gear up for your 2020 marketing campaigns, you will want to take a look…
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When spending money on advertising, you want to know if your tactics are effective, right? After all, the main priority is getting results. As you look ahead to 2020, having a strong foundation is key before investing any additional funds. Once you’re confident you have the right concepts and tactics…
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