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Bill Gates famously declared, “Content is king” in 1996. More than two decades later, this statement holds true. A staggering 84.5% of US companies plan to use utilize digital content marketing strategies in 2019, according to eMarketer. On the consumer side, 84% of people expect brands to provide content that…
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As a business owner, digital marketing is one of the most important elements in your marketing strategy that will help connect your audiences. However, you may not have the time, resources or skills to do it effectively. Hiring a digital agency to manage your digital marketing efforts can help your…
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As you embark on a new year, it is an excellent time to reflect on the success of your marketing strategy – and determine how you want your business to grow in the year ahead. You can structure these goals as New Year’s resolutions to create a solid business plan…
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Think you’re ready to launch your advertising campaign? Not so fast. If you haven’t yet determined your brand strategy, you may be putting the cart before the horse. Which begs the question: What exactly is a brand strategy? Defined by HubSpot, it’s a plan that encompasses specific, long-term goals…
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At their core, hashtags offer a quick and easy way to share thoughts and ideas across Instagram and other social media platforms. Instagram users can even utilize hashtags to follow certain topics in real-time as tagged posts appear on the platform.
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Display ads, or banner ads, are a popular form of advertising. Why are so many businesses embracing this advertising method? For starters, display advertising helps businesses reach the right audience at the right time thanks to advanced targeting options. This allows businesses of all sizes reach a targeted audience…
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