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Cheers to Chicago! 3 Reasons Why Advertisers Should Sponsor Wine Festivals This Summer

July 26, 2018

Summer is the perfect time to savor moments spent relaxing with our friends and having plenty of fun. Chicago offers numerous opportunities to add to these types of memories, not least of which are wine festivals. With a delectable selection of more than 300 wines from around the world, both…

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The Business Owner’s Seasonal Guide to Home Improvement Marketing

July 18, 2018

The days are long, and the weather is warm, which means the home improvement season is on here in Chicago. Homeowners find it’s the perfect time of year to beautify their property, taking on projects indoors and out. After all, it’s the time of year when everyone wants their family,…

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It Pays to Give Back — 5 Ways to Make a Difference In Your Community

July 10, 2018

Corporate social responsibility is much more than a buzzword. Giving back pays dividends for businesses large and small — and if your brand isn’t invested in your local community, you’re missing opportunities to keep employees satisfied and engaged, garner positive publicity, and gain brand ambassadors. In fact, 85% of Americans…

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How Radio Gives Advertisers POP (Power of Personality)

July 2, 2018

When you hear “POP,” you might think of a music format, but we’re actually referring to the Power of Personality. We touched on this in a previous post, when we first shared the results of a study from Cumulus Media and Vision Critical/MARU. It revealed that radio personalities are intensely…

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Is Your Creative Just Creative — Or Does It Sell, Too?

June 27, 2018
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5 Marketing Tips to Heat Up Summer Sales

June 21, 2018

As many Chicago retailers know, when the days get longer and temperatures rise, sales can sometimes correspond inversely, stalling or dropping until fall (and school) is right around the corner. But there’s a lot you can do to beat the summertime sales blues. Try out the following marketing tips.

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