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Running any business means taking calculated risks. Those risks may include expanding into a new market, adding new products, or going head-to-head with a competitor’s pricing. A gamble based on sound data and competitive analysis is how companies achieve the greatest success. Playing it too safe could mean missing out on…

Employees are the lifeblood of any company. As the business grows and expands with promotions and new positions opening, you’ll need new employees. That isn’t always as easy as posting a job ad online or with a recruiter. It takes a lot of effort, all while managers juggle other responsibilities.   Recruitment campaigns…

2021 was a year of turmoil, change, and growth.  We hope that those ups and downs made you more innovative, responsive, and more adaptive to the evolving business landscapes. We’re proud to have helped our clients and all the people of Chicago learn and grow their businesses. We’d like to take a moment to…

Radio has the #1 reach medium in the U.S, influencing  88% of adults 18 and over and helping your customers learn about your products. Radio advertising is effective for both small local markets and large, national ones. It is a highly effective way to leverage loyal listening audiences of favorite radio hosts.   Ads can be pre-recorded or…

Broadcast radio is what most of us grew up with, forming the soundtrack of our childhoods, adolescence, and all of the happy and sad events in-between and since. If you want to know how common the influence of radio is, start humming some famous jingles or your favorite road trip song and see…

2020 and 2021 were years of profound change that required marketers to stay agile and adjust quickly. Having navigated those turbulent waters,  marketers can now apply those hard-earned lessons to 2022 planning. It would be nice to say that everything is back to normal and the pandemic is a bad memory, but unfortunately,…