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Being top-of-mind is a crucial component of consumer purchasing behavior. Top-of-mind, or top-of-mind awareness, refers to being the first brand or product a consumer thinks about in a specific industry, category, or product. If your brand or product is the first consumers think of, consumers are more likely to buy…
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Tracking marketing performance is a crucial measure to promote a business and attract new customers effectively. Ultimately, your goal is to recognize a healthy return for your marketing spend. If you don’t measure your incremental ad performance, you risk ending the campaign only to find you wasted all your money…
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To advertise to your audience effectively, you need to have a deep understanding of them. Getting to know your audience with their wants and needs helps you craft the tone of your messaging for them specifically. If you develop an honest view of your target customer, you’ll be better suited…
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Last year, 65% of companies increased their influencer marketing budgets, illustrating that influencer marketing is continuing to evolve and grow. Though you may automatically think of social media, influencers are a powerful force on other platforms, as well. Radio personalities were the original influencers, long before the advent of social…
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The popular Chicago morning show, Sherman & Tingle show, on 97.1 FM, the Drive, came through for our military vets once again. On the fourth installment of the ‘Give a Vet a Pet’ campaign, the show raised more than $90K to help six military veterans get a service dog. Initially,…
Read MoreBefore you spend any advertising dollars, you have to determine who your target audience is. Without doing so, chances are you’ll waste money, miss sales opportunities, and possibly lose customers and market share.
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