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When you’re developing a radio advertising plan, there are a lot of moving parts. Some of the most important decisions involve choosing the right radio station, planning the right schedule and frequency to reach your audience, and knowing what’s working and what’s not, so you can make adjustments and improve…
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Chicago is known for many things. There’s Chicago-style pizza and hot dogs, for starters, and while you’re enjoying the food, you can listen to Chicago blues, jazz, or soul. Chicago’s sports fans are the most loyal anywhere, and there’s no mistaking Cloud Gate, better known as “The Bean” at Millennium…
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Tracking marketing ROI can be challenging, but it’s a vital element of your company’s financial success. To understand what’s working in your marketing strategy—and what’s not—you need to start by setting goals and knowing what’s important to measure, then consistently track your progress toward meeting those goals. In today’s post,…
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Broadcasters in Chicago, including Hubbard Chicago, have come together to highlight some of the top businesses in Chicago and their stories of how they’ve used radio effectively.
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In a December 2016 press release, Capital One published a small business study tracking indicators of growth for 2017. Only 56% of small business owners reported that they have a company website. That means that nearly half of small businesses are missing out on a significant tool for generating leads…
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Since the advent of TV advertising, video has been a powerful marketing tool. This has accelerated in the digital age where consumers now carry video in the palm of their hand, and by 2021, video traffic is predicted to make up 82% of all consumer internet traffic. There’s a significant…
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