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First Comes Brand Strategy, Then Comes Advertising

December 28, 2018

  Think you’re ready to launch your advertising campaign? Not so fast. If you haven’t yet determined your brand strategy, you may be putting the cart before the horse. Which begs the question: What exactly is a brand strategy? Defined by HubSpot, it’s a plan that encompasses specific, long-term goals…

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The Power of the Hashtag – Are You Using them Effectively on Instagram?

December 27, 2018

At their core, hashtags offer a quick and easy way to share thoughts and ideas across Instagram and other social media platforms. Instagram users can even utilize hashtags to follow certain topics in real-time as tagged posts appear on the platform.

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The Simple Guide to Display Advertising for Beginners

December 20, 2018

  Display ads, or banner ads, are a popular form of advertising. Why are so many businesses embracing this advertising method? For starters, display advertising helps businesses reach the right audience at the right time thanks to advanced targeting options. This allows businesses of all sizes reach a targeted audience…

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4 Easy Steps to Planning and Launching Your First Event

December 11, 2018

  Also known as experiential marketing, event marketing is an effective strategy that drives lead generation, customer engagement, and strong ROI for your business. In fact, 80% of marketers believe live events are critical to their company’s success, while 98% of people feel more inclined to purchase after attending an…

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Understanding the Value of Short Duration Radio Spots

December 6, 2018

When running a radio spot, choosing the length can be difficult for businesses. For example, a 60-second spot may have more impact initially, but 30-second spots (or shorter) can give you more airplay.

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9 Reasons You Should Use Chicago Radio in 2019

December 4, 2018

  Have you considered the power of radio for your Chicago business? Many marketers have discovered its effectiveness, as radio advertising spend is projected to reach nearly $18 billion in 2019, according to Statista.

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