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The Simple Guide to Display Advertising for Beginners

December 20, 2018

  Display ads, or banner ads, are a popular form of advertising. Why are so many businesses embracing this advertising method? For starters, display advertising helps businesses reach the right audience at the right time thanks to advanced targeting options. This allows businesses of all sizes reach a targeted audience…

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4 Easy Steps to Planning and Launching Your First Event

December 11, 2018

  Also known as experiential marketing, event marketing is an effective strategy that drives lead generation, customer engagement, and strong ROI for your business. In fact, 80% of marketers believe live events are critical to their company’s success, while 98% of people feel more inclined to purchase after attending an…

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Understanding the Value of Short Duration Radio Spots

December 6, 2018

When running a radio spot, choosing the length can be difficult for businesses. For example, a 60-second spot may have more impact initially, but 30-second spots (or shorter) can give you more airplay.

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9 Reasons You Should Use Chicago Radio in 2019

December 4, 2018

  Have you considered the power of radio for your Chicago business? Many marketers have discovered its effectiveness, as radio advertising spend is projected to reach nearly $18 billion in 2019, according to Statista.

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6 Ways Radio Personalities are Making Meaningful Connections in the Chicago Community

November 29, 2018

Radio personalities have an integral role in the community. In fact, 56% of listeners state that radio talent is the main reason they tune in. They also have powerful influence with their audience – they keep listeners entertained, influence their purchase decisions and inform them of community events and issues. In many…

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Radio: The Original Social Influencer

November 27, 2018

The term social influencer has gained traction within the last few years, with searches for “influencer marketing” on Google increasing 325% throughout 2017. Why is this happening? Consumers trust social influencers, and they deliver authentic communication and offer additional ways for brands to reach their target audience.

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